Formcut —
tailored for you.

Custom fitted shirts created using
innovative 3D scanning technology.

Welcome to the
future of tailoring.

Working closely with the team at Formcut, we set out to create a stylish menswear brand that would showcase their innovative technology.

Due to the technical nature of the brand, we chose to lead with a lifestyle focus, ensuring that the core offering was accessible to their target audience.

This philosophy was applied to all customer touch-points, including their online store, scanner booth, store interior, and packaging.

— Art Direction
— Brand Strategy
— E-commerce Design
— User Experience

Created with Sketch.

Well & Good really got their heads into what we were trying to achieve with our brand and impressed us with both the breadth and the depth of their thinking and design work. They are also lovely people to work with!
Chris Richards, Director of Formcut

Next Project ➞